Mastering PPC Competitor Analysis: 8 Tools (+ Checklist)

Pay-per-click advertising is a competitive arena where visibility and clicks are competed for on the search engines and other platforms. To be ahead, you need to know what your competitors are doing: what keywords they bid on, how the ad copy looks, and how much they spend. This process, known as competitor analysis in PPC, allows you to optimize your campaigns by highlighting the gaps in the market and the areas where you will be able to outsmart your rivals. In this article, we'll talk about 8 must-have tools to conquer PPC competitor analysis, with a checklist that you can keep in mind.

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